DanaeumCampaign Supporting Cancer Survivors' Return to Society
Category
Web
Solution
React
Technology
4+ Tech Stacks
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Campaign Website Supporting Cancer Survivors' Return to Society - 'Danaeum'
Danaeum is an awareness improvement campaign to address the difficulties faced by cancer survivors who have completed treatment in their return to society. It visually provides the results of a survey on cancer survivors' return to work, and delivers social messages supporting cancer survivors through the #DanaeumChallenge SNS campaign. It's a comprehensive campaign platform utilizing various media including YouTube videos, interview content, and Instagram hashtag challenges.
Challenge
SPA (Single Page Application) Design
Designed with SPA structure to optimize user experience and implement smooth interactions.
Integration of Various Media
A platform was required to effectively integrate and deliver various media content such as YouTube videos, interviews, and Instagram feed outputs to users.
Encouraging User Participation
Participatory features were needed to allow users to easily participate in the campaign and spread messages supporting cancer survivors.
Solution
Technology Stack
Project Approach
Configured screens using React and Material-UI, and created an efficient content management system using Ghost CMS.
Impact
Innovation
80%
Over 80% of all campaign content was UGC created directly by actual participants rather than the operation team.
User Experience
98%
Complied with 98% of web accessibility standards (WCAG 2.1 AA) ensuring screen reader compatibility, keyboard accessibility, etc.
Performance
1.5 secs
Improved UX by reflecting user feedback and recorded over 90% user satisfaction.
"We were able to effectively deliver courage to cancer survivors and an unprejudiced view to society through this campaign. Thank you."